​ At the heart of Jung’s theory are archetypes: universal, innate templates that shape how we perceive, relate and organize experience. Archetypes reside in the collective unconscious, a layer of the psyche shared by all humans, transcending personal experience. Key archetypes include the Self (the totality of the psyche and the center of integration), the Persona (the social mask we wear), the Shadow (the repressed, often darker aspects of the psyche), the Anima/Animus (the